Online Branding Woes

Apparantly, the so "hyped" digital media or 'new' media is not so new new anymore(Not so cheap as well)... Many people in my country tend to name this medium as the new media anyways...

There are so many magical possibilities in the digital mediums that "sky" is the limit and the funny part is, that this new medium is sold to the clients with over hyped promises of those magic. Funnier part is, that advertisers actually expect magical things to happen on those mediums. Be it Internet, Mobile or even Digital OOH.

Let me dig deeper and fish out some buzzwords which I have heard so many times (that has started to make me nauseated) from people who wouldn't know an impression from an insertion.

ROI
Engagement
Web 2.0
Community
Eyeballs
Podcasting

People working for very large corporations do not even have a feedback system in place so that they can even find out whether a lead is valid or invalid and they talk about Conversion Ratio... People who do not have anything to sell, talk about consumer experience happening online. People who want to do branding talk about clicks and hence people coming to their site. What are these people doing on their site? What do they expect those people to do on their site? You don't ask these questions in open forums.

Religion

Like we cannot change our parents, we cannot change our religion. there are somethings we are born with and there are somethings we create for which we stand for the rest of our lives and which form a 'join the dots' scenario which shapes our lives. The things we are born with is Family, society, religion and what we create is a character and principles.

Religion is nothing but a set of rules according to which we conduct our lives and the definition of which might vary from country to country and society to society. By this I mean that all the religions are equally relevant to each individual. Just because one person thinks that his religion is better than that of other one is totally defying and denouncing his own religion.

Religion should be personal. We should not wear our religion on your sleeve but try to understand and after you do, it can give us a sense of identity and security.

The greatest enemy of us is the kind of mob behavior among the people of today as a society who are impressionable, easily duped and begging to be a pawn in some other's hands but still independent to choose a representative who has a despotic power to run a country as they like.

We think about religion as we think is just because of some politicians and religious leaders who have not done their jobs but to feed our minds with baseless propaganda which has made OUR thinking a slave of their personal gain.

Evolution or not, it happened millions of years ago.. so to me, it is of no consequence. whats important is the fact that the way of living, culture, tradition comes from religion. We should be proud of the religion while not hating the other religions because that is the other person's choice. And thats what a modern society is all about. Live and let live.