Apparantly, the so "hyped" digital media or 'new' media is not so new new anymore(Not so cheap as well)... Many people in my country tend to name this medium as the new media anyways...
There are so many magical possibilities in the digital mediums that "sky" is the limit and the funny part is, that this new medium is sold to the clients with over hyped promises of those magic. Funnier part is, that advertisers actually expect magical things to happen on those mediums. Be it Internet, Mobile or even Digital OOH.
Let me dig deeper and fish out some buzzwords which I have heard so many times (that has started to make me nauseated) from people who wouldn't know an impression from an insertion.
ROI
Engagement
Web 2.0
Community
Eyeballs
Podcasting
People working for very large corporations do not even have a feedback system in place so that they can even find out whether a lead is valid or invalid and they talk about Conversion Ratio... People who do not have anything to sell, talk about consumer experience happening online. People who want to do branding talk about clicks and hence people coming to their site. What are these people doing on their site? What do they expect those people to do on their site? You don't ask these questions in open forums.